Twitter.com is a whole new arena for marketing and is a tool I have recently been trying to experiment with. The above photo is linked to a free pdf of a how-to manual for nonprofits on Twitter. While most of what it discusses is common sense, there were a few handy tips about establishing one platform to relay the same message through all of the different social channels and how to encourage small monetary donations.
Based on my own personal research of various nonprofit Twitter accounts, I have come up with a few ideas for how to attract followers and maintain a successful page.
- For nonprofits, it may be difficult to find something to post about several times a day--from what I saw, most organizations (with a lot of followers) were posting three to five times a week.
- Following similar organizations (which are not national) may win a few followers, but I think it may be helpful to branch out and also follow high-profile personalities who are/have been advocates for a related cause.
- Provide posts with links to video, photo albums, etc.---I think a lot of people are more visual.
- Make sure all posts are easily related back to the organization's cause--people viewing the page should be able to tell right away what the message is and whether or not they would be interested in following.
1 comment:
Thank you for the information and the pdf download.
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